Dedicated to the young, brave, and independent women who are proud of who they are and not afraid to show it the world, Be Wonderfully You is the celebration of their uniqueness, unpredictability, and strength. A fragrance that changes like the woman who wears it, embracing all the facets of her personality, all unique and wonderful.
“When creating Be Wonderfully You, I wanted to capture contemporary femininity: a spirit that is unique and unexpected.
In essence, the star of this fragrance is you.”
- Ilias Ermenedis
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An addictive floral fruity fragrance
The new Floral Fruity Eau de Toilette opens with a vibrant and cheerful accord of fizzing juicy lemon playing with the addictive fruity notes of raspberry sorbet, spiced up by ginger for an energizing and unexpected twist. The heart reveals an ultra-feminine captivating floral sheer made of fresh soft peony and intoxicating jasmine in the heart. The soft femininity leaves place to a sensual base with warm cedar and creamy sandalwood notes, enhanced by the sensual skin-like smoothness of ambery notes.
VIBRANT & CHEERFUL
Italian lemon | Raspberry sorbet | Ginger
FEMININE & SOFT
Peony | Jasmine
SENSUAL & INTENSE
Amber notes | Sandalwood | Cedarwood
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A bottle that wonderfully reflects all your facets
Be Wonderfully You bottle is a true masterpiece that embodies the multifaceted woman. The irregular surface concretizes the concept of a woman that embraces all the facets of her personality with pride and courage.
The bottle is lacquered with a precious mirror effect in soft champagne color and reflects the image of the woman who owns it, so that she can see how wonderful she is in her reflection, day after day.
The emblematic Iceberg monogram is engraved both on the cap and on the outer box as a strong statement of independence, while the shiny champagne gives an irresistibly touch.
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The communication campaign
Out of the ordinary, original, and powerful.
The talent, Syd Walker, perfectly embodies the concept of modern “à la Iceberg”: different and unique, with her unconventional beauty she’s not afraid of being wonderfully her.
Loved for her confident attitude and atypical beauty, Syd opened the show during the Milano Fashion Week in February 2023 and was selected to wear some of the most iconic looks of the FW23 collection. For James Long, the Creative Director of ICEBERG, she was the perfect face for this new campaign.
In the key visuals, the model plays and interacts with a giant version of the fragrance bottle that reflects different facets on her personality. The fragrance and the woman are one.
On screen, the model evolves inside and outside of the bottle. She takes her pink lipstick and writes on the mirrored walls of the bottle, putting into words what best defines her multifaceted personality. A captivating and unexpected opera melody enhances the uniqueness of the moment, singing the simple but meaningful words: Be You, Be Powerful, Be Wonderfully You.
A true statement of freedom and power.
