For PRE-FALL 2019 Creative Director James Long takes the ICEBERG family with him to the Italian Alps.
A blizzard of crazy puzzle graphics slice across a classic twill shirt dress paired with a mash-up fair isle knit or are seen as a silky shirt layered over an acid green fine knit roll-neck – the graphics then doubled up on a brightly printed Piumini. A punk-grunge mini kilt in tartan is inlaid with logos, tied with a studded belt and topped with the iconic ICEBERG crew. Alternatively stand out on the slopes in lustrous ICEBERG red total looks consisting of a coat, jumpers, joggers and accessories.
Apres ski is sporty yet sophisticated with sparkling sequins drifting over jacquards, jackets and 2 piece sets.
For the ICEBERG woman more adept at climbing the corporate ladder there are new tailored pieces in technical fabrics with logo go-faster stripes or stripes which cross slalom like in red and white on navy relaxed trouser shapes and fluid high split dresses. Low key black on black tailoring mixes matt with shine and optic piping.
A tone on tone bandana print patchworks tartan shirts and oversized shirt dresses or glows on a tie neck ladylike blouse worn with matching trousers. Embroidered and glossed bandana denims hang tough with shrugged on hand drawn punk-ski Mickey oversized cardigans knitted to suggest being well-loved and much worn. Jeans are high waisted, trucker jackets are borrowed from the boys but a strapless denim dress remains demure with an integral poplin shirt.
New accessories include a knitted ankle boot with mountaineer laces, nylon gaiters, a smaller ICEBERG tote in glassy leathers and a knit strap marsupial. Colours are pop culture bright: green, red, yellow and blue calmed by navy and black.
(Milan, September 21st) – The area of Emilia Romagna, where ICEBERG originated and is still based, is the centre of racing. The adrenaline rush of fast cars, boats and motorbikes, becomes part of the daily lifestyle.
Creative Director James Long takes inspiration from this Italian Motor City, crashing textures and fabrics together, fusing them with ICEBERG’s renowned high-spec techniques. Skirts are a car-kit of logo print twill and lacquered sequin panels. Piped dynamic lines and zip racetrack routes spiral full looks and twist the necks of optic white poplin shirting.
The high-gloss paintwork of a black vintage 1957 Jaguar translates to epoxy mimicking sequined full looks topped with go-faster logoed stripes in enamel colours. The catalyst for the colour pallet is from the Gerani family owned vintage car collection and a motorbike selection curated by “Ruote Da Sogno. The Red of a Lancia. Silver from a Porsche and the Light Green of an Alfa Romeo.
Hand paint ICEBERG graphics in neon across ARAI crash helmets. These graphics also inform glossy, glazed bags. Logo no logo sleeves open to reveal flesh or ICEBERG fonts. Lacquer Air Diffusers become belts.
Sports Gladiator sandals and high laced boots power winners in a fast paced city where men and women dart between cars and bikes – such as the unique MV Agusta 750 America (1975) created for Giacomo Agostini the legendary Italian World Champion – crossing the finish line in formidable ICEBERG style.
Lancia B24 (1955), Lancia Astura (1939), Fiat 500 (1963), Porsche 356 (1958), Alfa Romeo Giuletta Spring Speciale (1961), Jaguar (1957), Maserati (1956)
Laverda 750 (1971), Kawasaki 500 Mach II (1973), Ducati 250 Scrambler (1971), Norton Max (1957), Triumph 120 R Boneville (1970) Kawasaki HIB 500 (1972), MV Agusta 750 America (1975).
Via Melzi D’Eril, 29
21, Via Sant’Andrea
Hôtel de la Salle
21, Rue de l’Université
ICEBERG hit London with Creative Director James Long’s remix of iconic technical knits in modern casual silhouettes: an ode to the past with a vision of the future.
Pillaging the Trophy Room at ICEBERG’s head office James fuses an Italian love of F1 with Italo pop while giving it an energetic, dance meets football London attitude where the cartoon is King, the logo is Queen and everyone is part of the winning team. Deep-fried glitched graphics are a new, often hand drawn or collaged take on Peanuts, Joe Cool and tone on tone logos.
Triple printed denim looks sparkle and plastic-coated gloss knit ICEBERG logos dazzle opponents off the sports arena. Football shirts affiliate you with Milan, London or New York.
A tailored jacket made easy with snap fastenings for both men and women worn over a classic white shirt with a discreet self-colour logo woven into the fabric. Warhol flowers dance across satins and 3D knit.
High energy sports drink colours of blue, green, yellow, pink and red shout Viva Italia as the squad walk straight off the catwalk and onto The Strand, passing by Somerset House, Trafalgar Square and ending at Piccadilly in a positive act of rebellion.
Taking clues from iconic ICEBERG ad campaigns Creative Director James Long cut ‘n’ shuts knit, musical eras and key points within ICEBERG’s history to make a collection filled with attitude: “I’m fresh I don’t need to impress”.
Made in Italy but with a London spirit the ICEBERG family comes alive on the catwalk in an explosion of youthful energy and colour. Mixing fabrics, a classic parka blazes with plasticised knit logos, an overcoat exits with a new Mickey Mouse graphic while full knitted looks sparkle with sequins.
Intarsia multi logo down jackets have structured sleeves, leather is studded, double denim, jacquards and hand knit jumpers are three or more graphics sliced into the one garment.
Sneakers, sock trainers and hiking shoes with contrast laces are perfect for pounding the city scape. Stiff ICEBERG shoppers in pop colours push you through the crowds as you strut your own personal catwalk.
The public show (happening directly after the main catwalk presentation) was inspired by this idea of making the city your own. Models walk between via Sant’Andrea, via Montenapoleone, Piazza San Babila, Piazza Duomo, Piazza Castello and Piazza XXV Aprile, through all the iconic symbols of Milan dressed in ICEBERG the iconic symbol of positive rebellion.
Enjoy the photo diary and get inspired!