Whether he is cruising the savannas of Botswana on a jeep or lounging beside the pool at his home on the Italian Riviera, the Iceberg Spring Summer 2021 man focuses on self-care and discovery this season. “This collection is about optimism and coming together, in an uncertain age,” says ICEBERG Creative Director James Long, who divided the mens wear lineup into three core sections: off duty Logo No Logo, Extreme Sports and Sport Safari.
And while unprecedented times have forced the Iceberg man to take it easy, his daring spirit is expressed through an innovative juxtaposition between tech and natural fabrics – dyed nylon, viscose and cotton knits. Classic styles are deconstructed with weather-proof anoraks emblazoned with exaggerated pockets, utilitarian safari vests built into t-shirts and oversized parkas are outfitted with rugged, military accents such as durable buckles and a variety of utility pockets.
Striking a sentimental chord, Long revived Iceberg’s cherished “Vernice Fresca” print detailed with elements of Michelangelo’s “Creation of Adam,” the fresco that adorns the ceiling of the Sistine Chapel. Contemporized and revamped with a pop wet paint effect and a holiday palette of sky blue, red and white, the fabric was crafted into two-set shorts and collared shirt ensembles, as well as cotton- knit pullovers, all splashed with the celestial joining of God’s heavenly outstretched fingertip to Adam’s mortal one.
“Amid uncertain times, we really put forth a team effort, in which the entire creative staff was focused on interpreting who the Iceberg man is, in a modern age,” Long comments. “We really wanted to evoke the atmosphere of the Italian Riviera where Iceberg was founded and my own London roots.” Iceberg honed in on its expertise in the world of luxury sports wear unfurling an array punctuated with technical quirks like inside-out linings and intricate, 3D intarsias woven into white cotton sweaters.
Whether he’s off-roading on a sandy dune or speeding at 100 knots on the open ocean, the Iceberg man remains true to his proclivity for underground, risk- taking style. This is demonstrated through ripped, knitwear accents, tri-color motocross jumpsuits and tech pullovers revealing a new reinterpretation of punk sport. Pop culture references to Mickey Mouse are deconstructed onto sweatshirts and shorts — a tribute to Iceberg’s flair for incorporating kitch details into Italian luxury sports wear, whilst affording the Iceberg man a jovial reprieve in the midst of rapidly-evolving times.
«I like to be a free spirit. Some don’t like that, but that’s the way I am»
Diana, Princess of Wales
With its Spring Summer 2021 womens collection, Iceberg’s Creative Director James Long channels Princess Diana’s off-duty, sporty elegance — a facet of her style that catapulted her to fashion icon status. Like Diana, creative director Long is also a native of Althorp, Northamptonshire, the home of the Spencer Family aristocratic estate. “It was really a homage to Princess Diana, who has always influenced me so much and it also speaks to the type of globalized woman who divides her time between Rome, LA, London and the occasional Safari expedition,” Long muses.
Divided into four segments: Heritage and Sport Safari, Iceberg Losanga, Fun in Pink and Punky Grunge, the spring summer collection is the fruit of ardent teamwork amid unprecedented, historical times, requiring the design team to delve into Iceberg’s tradition as a luxury knitwear brand and its Italian Riviera roots, in order to produce something that reflects the times in which we live and architect a new female Iceberg image. “We all worked so hard, pulling our strengths together, in order to reinterpret this new Italian lifestyle,” Long adds.
For this reason, Iceberg’s “Vernice Fresca” print, a pop depiction of Michelangelo’s “Creation of Adam,” a fresco that adorns the ceiling of the Sistine Chapel, was contemporized and accentuated by a vibrant,escapist palette of melon, canary yellow and seafoam green and made into two-piece suits and sweater sets, the latter, calling to mindPrincess Diana’s endearing school pick-up and drop-off style. An additional nod to Diana’s style and Iceberg’s past, cartoon characters like Mickey Mouse were emblazoned onto oversized egg-yolk yellow sweatshirts fashioned with puckered, balloon sleeves and fresh, ribbed collar tennis tops, underscoring Iceberg’s flair for incorporating pop icons into Italian luxury sportswear.
The brand’s knitwear expertise also evolved this season, culminating in 3D bubble-wrap textures crafted into clubbing outfits and athletic wear that embraces the sinuous female silhouette. The bubble-wrap aesthetic is also translated onto prints, imbued with snake skin detailing conjuring safari landscapes and wildlife. A juxtaposition between technical and summer fabrics is prominent, with a diamond-quilted tulle evening dress and a black cotton knit top, sewn together with an asymmetrical poplin, ruffled skirt. Textured accents such as ripped and lurex embellishments and accessories such as visors, chain earrings and padded, black, cross shoulder bags are a salute to Long’s modernist, London vision, the brand’s edgy appeal and luxury DNA.
Milan, January 15th 2020) – From the vivid pink tailoring to the energy of grunge and punk the new ICEBERG pre-fall 2020 collection is a perfect fusion of different inspirations and influences, effortlessly mixed by Creative Director James Long to create the perfect balance of opposite.
New volumes and shapes – especially on sleeves – redefine the femminine attitude of the ICEBERG woman, able to mix military silhouettes with blue satin skirt; over down-jackets with dresses, a pink suit with a bucket hat in a new sophisticated way.
Black, forest green and pink are the main colors of the collection; while all over prints add new vibes to suits, and down jackets creating something unexpected.
The knitwear identity of ICEBERG is very strong in the collection with some of the most iconic character from Loonely Tunes like Tweety and Duffy Duck taking a modern vibe in a reflective blue degradé and forest green. All the characters are re-schetcked starting from the original drawings. The cartoon jumpers are matched with an army parka or with a blue skirts. Also a sherling jacquard coat releveal abstract cartoons in blue degradé, while prints and the ICEBERG logo become trippy on a knit dress or on a flower suit.
Informal tailoring meets luxury sportswear with ruching details while men’s reference are reinterpretated in a femminine way.
For the second chapter the ICEBERG Art Collection, a “capsule” into the pre-fall 2020 collection Long choose to reinterpretate the iconic artwork of the British artist Eddie Peake.
Following the layer by layer painting technique Peake, ICEBERG knitwear become real pieces of art melting the Italian craftsmanship with the lettering and bold and vivid colors of the artist.
The Rave! Rave! Rave! jumper is the unmissable piece, as the logo knitted dress with ICEBERG logo rewritten with the iconic “scotch” lettering of Peake.
The artpieces were mixed by Long in a new way with the encoragement of Peake, in a real four-hands work to create something new and unexpected.
It takes courage to enjoy it
The hardcore and the gentle
Big time sensuality (Bjork)
Iceberg presents the new Fall/Winter 2020 a contemporary luxury sporty, grungy and punk womenswear collection. The new season encapsulates the brand’s world: knitwear first of all, as well as outerwear with diamond-shaped quilting, the skilful mix and match of fabrics, all those details that define luxury sportswear and the cartoon influence.
The undisputed star of this collection is the brand’s knitwear expertise. Technical three-dimensional knitwear, glossy, luxurious and meticulously designed. Macramé angora, fluffy mohair and wet-look sequins on relaxed, comfy silhouettes. Slanting geometric patterns play with the diagonal maxi sports shapes.
The diamond quilting, marked by small “I”s, of the cocoon bomber jackets and fitted tailored knitted coats, flows from the tops and ends on the super-slim midi skirts.
New shapes for jackets, knitted corsets, trousers and also asymmetrical dresses, define a new femininity. Short blazers, masculine trousers with a cube lettering print. Lace and tulle, embroidered, mixed and overlaid, create a more evening, clubby feel.
The Jetsons, are incorporated on the iconic sweaters, made with double effect embossed diamond stitching and balloon sleeves. “I need my space” and “out of this world” adorn the signature knits ironic and humours simultaneously. Textured fabrics such jacquard cady + scuba, embellished with lurex, including a split version, make every single outfit shine.
A tailored piumino over coat and elongated knitwear are adorned with the collage mash up work of close friend and colaborator contemporary British artist, Eddie Peake.
Accessories: earmuffs in faux fur, hats, gloves in quilted nylon and lurex socks. Sporty boots and puffy bag.
Frosted silver and pure galactic whites are juxtaposed with the black and gold of wild techno parties. Military green and acid green, red and pink.
James Long, the label’s Creative Director, has designed a collection which references the brand iconic clothes that bringing it up to date, combining the hallmarks of a historic Made in Italy brand with pure London spirit.
(Milan, September 20 th ) – The fairy tale continues in Creative Director James Long’s celebration of women, taking inspiration from the poem Warning by Jenny Joseph . SS20 brings with it a feeling of lightness matched with a female confidence that comes from being comfortable in your own skin.
An “i” tulle print maxi dresses take our Sylph muse from sea to land, glistening like water over opalescent fish scale sequin trousers. White armed rash-guard dresses are elongate with soft pleated fin fronts or kept equally short, sporty and leggy in body con tulle again over sequin. Neon yellow luminescent accents cover white sports tailoring, the silhouette again softened by net.
Purple sequins cover single-breasted jacket and matching swim knickers or are worn with a tonal satin hoodie. A sporty synchronised swimmer dress wins the Gold.
The collection shows in the amazing location of Bagni Misteriosi, a restored pool of the Thirties in the heart of Milan. The models walk under the sound created by Siobhan Bell dj set and the live performance of British-Nigerian artists, the Queen of afro-beat, Tiwa Savage, presenting her new single “4999”.
ICEBERG grunge mermaid’s adventurous spirit plays out in a new “i ” hounds’ tooth where 2 pieces (a single breasted with narrow trousers classic suit or a Bermuda shorts an T surfer’s suit), a jacquard Lil Kim knitted swimsuit and tulles are a crash of red, pink and yellow worn with matching accessories. A classic ICEBERG cartoon sweater is nonchalantly layered.
Now almost fully submerged in the City, looks take on a tougher edge with shell pink fins on black and a black sequin swimsuit wornunder a tulle bomber. Her hair and make-up takes clues from architecture with graphics referenced from the design work of Zaha Hadid.
When I am an old woman I shall wear purple
With a red hat which doesn’t go and doesn’t suit me.
And I shall spend my pension on brandy and summer gloves
And satin sandals, and say we’ve no money for butter.
Warning by Jenny Joseph
Going underground, going underground.
Well, let the boys all sing and let the boys all shout for tomorrow.
(London, June 8th – 2019) There is an air of positive rebellion at ICEBERG for Spring-Summer 2020 where youth tribes and cultures meet and combine in hyper colour and monochrome. Where, in the imagination of James Long, the Punks of Kings Road hang out with the Sloanes and Hoorays of Knightsbridge (the spiritual home of the original ICEBERG London store) and South Kensington Goths.
Proudly kicking-off with ICEBERG x PETER BLAKE* who’s instantly recognisable riot of pop-art graphics cover shirt and trouser full looks, mini dresses and easy knits. His seminal Babe Rainbow and Amerika artworks (a technically intricate sweater of bird’s-eye intarsia, jacquard and embroidery), hearts, rainbows and Mod target unify across clothes and accessories and are reflected in see-now-buy-now ICEBERG x Linda Farrow shades.
A boyish Rocker zipped sleeve jacket and matching bondage trousers flash and unzip to reveal the palest candy flesh pink for men and women. And, for those who prefer Bauhaus or Iggy crooning “I love your hair” in their headphones there are navy on navy sports tailoring with tonal shirts. Or black with black tracksuits and a chic, gender fluid take on fishnet comes in the form of vests and maxi skirts. Name belts, Vibram sole trainers, trouser legs, necks and ears are adorned and drip heavy with chains: Le Goth Sportif.
The high shine of a Mod “tonic” suit morphs into silver zip jackets, Bermuda shorts and bungee tied trousers. A tee shirt is bound tightly with the same integral ropes. For the ICEBERG woman Tonal Punky Flower orchids climb over chic tailoring in fluro primaries on white. Worn with crisp shirts and a matching tie she is the Mod in modern.
Colour blocked fluid maxi looks in satin, chiffon and crepes for her and Cupro wash-effect silk joggers and matching bomber in a soft turquoise for him. The Loony Tunes Drip all-over print is well, all over easy fit shirts, short shorts and sweaters. ICEBERG Bubble Writing in pink and silver or teal and mustard is a camouflage for urban warriors looking for their Promised Land.
*ICEBERG launches the first in a series of on-going collaborations under the banner: ICEBERG ART DENIM
For PRE-FALL 2019 Creative Director James Long takes the ICEBERG family with him to the Italian Alps.
A blizzard of crazy puzzle graphics slice across a classic twill shirt dress paired with a mash-up fair isle knit or are seen as a silky shirt layered over an acid green fine knit roll-neck – the graphics then doubled up on a brightly printed Piumini. A punk-grunge mini kilt in tartan is inlaid with logos, tied with a studded belt and topped with the iconic ICEBERG crew. Alternatively stand out on the slopes in lustrous ICEBERG red total looks consisting of a coat, jumpers, joggers and accessories.
Apres ski is sporty yet sophisticated with sparkling sequins drifting over jacquards, jackets and 2 piece sets.
For the ICEBERG woman more adept at climbing the corporate ladder there are new tailored pieces in technical fabrics with logo go-faster stripes or stripes which cross slalom like in red and white on navy relaxed trouser shapes and fluid high split dresses. Low key black on black tailoring mixes matt with shine and optic piping.
A tone on tone bandana print patchworks tartan shirts and oversized shirt dresses or glows on a tie neck ladylike blouse worn with matching trousers. Embroidered and glossed bandana denims hang tough with shrugged on hand drawn punk-ski Mickey oversized cardigans knitted to suggest being well-loved and much worn. Jeans are high waisted, trucker jackets are borrowed from the boys but a strapless denim dress remains demure with an integral poplin shirt.
New accessories include a knitted ankle boot with mountaineer laces, nylon gaiters, a smaller ICEBERG tote in glassy leathers and a knit strap marsupial. Colours are pop culture bright: green, red, yellow and blue calmed by navy and black.
(Milan, September 21st) – The area of Emilia Romagna, where ICEBERG originated and is still based, is the centre of racing. The adrenaline rush of fast cars, boats and motorbikes, becomes part of the daily lifestyle.
Creative Director James Long takes inspiration from this Italian Motor City, crashing textures and fabrics together, fusing them with ICEBERG’s renowned high-spec techniques. Skirts are a car-kit of logo print twill and lacquered sequin panels. Piped dynamic lines and zip racetrack routes spiral full looks and twist the necks of optic white poplin shirting.
The high-gloss paintwork of a black vintage 1957 Jaguar translates to epoxy mimicking sequined full looks topped with go-faster logoed stripes in enamel colours. The catalyst for the colour pallet is from the Gerani family owned vintage car collection and a motorbike selection curated by “Ruote Da Sogno. The Red of a Lancia. Silver from a Porsche and the Light Green of an Alfa Romeo.
Hand paint ICEBERG graphics in neon across ARAI crash helmets. These graphics also inform glossy, glazed bags. Logo no logo sleeves open to reveal flesh or ICEBERG fonts. Lacquer Air Diffusers become belts.
Sports Gladiator sandals and high laced boots power winners in a fast paced city where men and women dart between cars and bikes – such as the unique MV Agusta 750 America (1975) created for Giacomo Agostini the legendary Italian World Champion – crossing the finish line in formidable ICEBERG style.
Lancia B24 (1955), Lancia Astura (1939), Fiat 500 (1963), Porsche 356 (1958), Alfa Romeo Giuletta Spring Speciale (1961), Jaguar (1957), Maserati (1956)
Laverda 750 (1971), Kawasaki 500 Mach II (1973), Ducati 250 Scrambler (1971), Norton Max (1957), Triumph 120 R Boneville (1970) Kawasaki HIB 500 (1972), MV Agusta 750 America (1975).
Via Melzi D’Eril, 29
21, Via Sant’Andrea
Hôtel de la Salle
21, Rue de l’Université
ICEBERG hit London with Creative Director James Long’s remix of iconic technical knits in modern casual silhouettes: an ode to the past with a vision of the future.
Pillaging the Trophy Room at ICEBERG’s head office James fuses an Italian love of F1 with Italo pop while giving it an energetic, dance meets football London attitude where the cartoon is King, the logo is Queen and everyone is part of the winning team. Deep-fried glitched graphics are a new, often hand drawn or collaged take on Peanuts, Joe Cool and tone on tone logos.
Triple printed denim looks sparkle and plastic-coated gloss knit ICEBERG logos dazzle opponents off the sports arena. Football shirts affiliate you with Milan, London or New York.
A tailored jacket made easy with snap fastenings for both men and women worn over a classic white shirt with a discreet self-colour logo woven into the fabric. Warhol flowers dance across satins and 3D knit.
High energy sports drink colours of blue, green, yellow, pink and red shout Viva Italia as the squad walk straight off the catwalk and onto The Strand, passing by Somerset House, Trafalgar Square and ending at Piccadilly in a positive act of rebellion.