ICEBERG CHANGE THE FLOW
THE FRAGRANCE FOR THE REBELS
Who said we have to follow the rules?
ICEBERG presents a new masculine fragrance inspired by the new generation of men who want to change the status quo: CHANGE THE FLOW. Bold, irreverent and unexpected, ICEBERG CHANGE THE FLOW evokes the emotion one feels when being an active part of change, when overcoming any challenge that life might put on their path, when shaking up pre-established lines and making their own rules. Because every change comes from within.
CHANGE THE FLOW daringly flows from of a fresh and spicy composition at the top with notes of bitter orange, saffron and ginger, toward an intense earthy and woody base of sandal wood, cedar wood and amber, and enhanced by the sensual accords of leather and tobacco leaves in the heart
A radically fresh and invigorating fragrance that celebrate the flow of change for those who want to live their life to the fullest.
Every single detail of CHANGE THE FLOW embodies the idea of bringing down the status quo, starting with the unexpected sleek matte black bottle equipped with a gold pump, a gold cap and… a surprising silver collar!
Because who said we have to follow the rules? On the front side, the bottle shows a holographic label that plays with lights and movements.
Thanks to the lenticular technology, the label is brought to life, showing different facets of its design as you move and tilt the bottle.
Just like a moving image, the ICEBERG pattern changes, appearing and disappearing and slowly revealing its shades, directly inspired by the FW22 collection of the eponymous fashion house.