ICEBERG HOMME
THE NEW MASCULINE EAU DE TOILETTE
ICEBERG presents ICEBERG HOMME Eau de Toilette, the new masculine pillar that encapsulates the singularity of the ICEBERG man: dynamism, creativity, eclecticism, and a self-confident sense of style.
This new fragrance pays tribute to the brand’s DNA: cool fashion and sophisticated sportswear since 1974.
Like an everyday outfit, ICEBERG Homme is the new timeless fragrance that all men must have and carry everywhere.
ICEBERG Homme Eau de Toilette is an Aromatic Citrusy Woody fragrance .
In the opening, an explosion of freshness invigorates the senses, thanks to an aromatic bouquet of sage and rosemary, invigorating notes of lemon, and spicy nuances of ginger.
The heart of geranium, juniper berries, and cypress enhances the aromaticity of the composition, giving it a pleasant energizing effect.
The evolution of the fragrance finally reveals a deep and enveloping woody base of vetiver and patchouli, accompanied by sensual notes of tonka bean.
The minimalist rectangular design of the bottle, entirely lacquered in a deep blue, is engraved with the ICEBERG Homme logo in a stylish and masculine silver: a color echoed by the cap personalized with the brand's logo.
This iconic and contemporary bottle encapsulates the essence of the ICEBERG man.
The dark and deep blue secondary packaging recalls the bottle; the brand's institutional band stands out and is decorated with a fabric effect pattern that references the fashion house's collections.
The sun rises and awakens the city.
With his fragrance, the man moves in step with the frenzy around him… imperturbable. He confidently flaunts his iconic and inimitable look and walks through Milan, the iconic and emblematic city of fashion. His fragrance leaves behind him a long trail that fills the streets, transforming the city into the blue color of the bottle.
With a decisive gesture, the gaze moves from the bottle to the sky, in a swirl of freshness. The distinctive blue also returns in the campaign's key visuals, this time in an impactful gradient that, lightening downward, perfectly frames both the model and the bottle.
” I reinterpreted ICEBERG Original Classic Homme signature by creating a fragrance with a multi-faceted freshness that is green, crispy, and natural. The unexpected twist lies in the crunchy green orris note that reminds of the iconic Italian raw material, worked in a new way.“
Pierre Guéros, Senior Perfumer
