ICEBERG JEANS
is reborn with new energy for the 21st century
ICEBERG is excited to announce the return of ICEBERG JEANS, the iconic streetwear line re-emerging with all the energy of the 21st century.
Under the creative direction of James Long, ICEBERG JEANS embodies a vibrant mindset: playful, inclusive, contemporary, accessible, and irresistible.
More than just denim, it is a complete wardrobe ranging from outerwear to knitwear, from tailoring to casualwear, completed by accessories designed to fully embrace the ICEBERG JEANS lifestyle.
“I have always wanted to give ICEBERG JEANS a new lease of life.
The brand has a unique energy, and like everything ICEBERG stands for, it is always about looking to the future with optimism.
These are pieces I love, and I hope others will appreciate them too and make them part of their everyday lives,” says James Long, Creative Director of ICEBERG.
The new identity of ICEBERG JEANS emerges with clarity, a perfect blend of pieces designed for a future-focused everyday life.
It is an invitation to self-expression, through contrast, bold use of color, and distinctive cuts.
The shopper bags feature the new ICEBERG JEANS logo, alongside versions that pay tribute to the iconic original logo from the 1990s.
The charm bags are enhanced with an oversized safety pin signed by ICEBERG JEANS.
Completing the ICEBERG JEANS look are trucker caps and socks, designed to express the brand’s distinctive and versatile style.
Denim is, of course, the beating heart of ICEBERG JEANS. The cuts are relaxed and low-rise, as if they were pieces you’ve loved and worn for years.
Design details recall the brand’s iconic moments, such as denim-on-denim patchwork. The new ICEBERG JEANS logo, which merges the “i” and the “j,” becomes a distinctive signature, featured on back pockets and printed on rivets and zippers—a detail that never goes unnoticed.
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ICEBERG JEANS made its debut in 1986, emerging as a bold and confident brand that brought Italian design—with its blend of playfulness and fit—to the world.
Its success was driven by word of mouth, thanks to campaigns that became true pop culture icons, featuring figures such as Lil’ Kim and Paris Hilton.
Today, it is the positive essence of this heritage, with a forward-looking spirit, that is reborn in ICEBERG JEANS.
