FASHION SHOW

Always moving forward: that’s the energy of ICEBERG since the beginning. To celebrate the 50th anniversary ofIceberg, creative director James Long interprets the archive to look to the future. Desirable and believable; sharpyet easy; playful and positive: it’s the ICEBERG way, now and forever.
“ICEBERG is always optimistic and full of positive energy. That’s been the Iceberg way since the very firstcollections, and it is my pleasure to celebrate its 50th anniversary, referencing the archives to look towards thefuture,” says James Long, creative director of ICEBERG.

Raw-cut reversible coats are bonded: one side in sleek faux leather, the other herringbone. Match it with a bag andheels, it’s all you need. Plaid zip up coats an echo of both 80s archival ICEBERG, and also James Long’s owndesign signatures from his days on the London catwalk. Scottie dog insignias on a plaid knit cardigan are a directreference from the ICEBERG archive.

Knitwear is everything to ICEBERG, from the very first collections. It’s the same for James Long, who haschampioned knits since his first collections. For this 50th anniversary, brushed knits purposefully have long endsleft, like on sweater knitted with Tom from Tom & Jerry, in tribute to ICEBERG’s long-term love of cartoons.Knit coats are throw-on easy, like a plaid double-breasted coat that hits the perfect city length mid-calf, or a yellowdouble-breasted knit coat worn with yellow leggings held by stirrups. A white knit coat has a blown-up plaid inyellow, red and black: it’s partly brushed, with purposeful long ends.

Backstage Gallery