ICEBERG: Alexis Martial takes over creative direction of the Iceberg Women’s lineMilan, 20 September 2013
The year 2014 has every prospect of being a hallmark one for Iceberg. Thanks to a repositioning of both product and image on all international markets, it will mark a turning point at a time of deep change for the entire fashion system.
Forty years after the brand’s launch, Iceberg is heading in a fresh direction with a new designer – Alexis Martial, young Parisian talent who boasts solid experience at Alexander McQueen, Givenchy and Paco Rabanne – as the creative force behind the women’s line and with the supervision of all projects fully in the hands of Paolo Gerani, Gilmar Group CEO.
Created in 1974 by Jean Charles de Castelbajac and Giuliana Marchini Gerani, Iceberg is a prominent Italian brand with a rich heritage and a strong luxury sportswear orientation.
The concept of fashion knitwear set the stage for the extraordinary communication strategy masterminded by photographer Oliviero Toscani with his famous "I Contemporanei" ad campaign where leading personalities from the worlds of art, sports and design captured attention in sweaters that were expressions of Pop Art experimentation conducted by Jean Charles de Castelbajac together with company founders Giuliana Marchini and husband Silvano Gerani.
"No nostalgia. Rather, we are moving keenly forward in the spirit of always toward contemporariness, creative imagination, above all with the sense of speed, freshness and wealth typical of Italian fashion," Alexis Martial explains.
Here today on September 20th 2013 with the spring-summer 2014 collection Alexis Martial makes his debut as the creative director of Iceberg womenswear.