ICEBERG JEANS
reborn with fresh energy for the 21st century
ICEBERG is excited to announce the rebirth of ICEBERG JEANS, the iconic streetwear line reemerging with all the energy of the 21st century.
Designed by creative director James Long, ICEBERG JEANS is about a state of mind: fun, inclusive, contemporary, wearable, desirable.
It’s more than just denim, with a full wardrobe of outerwear, knits, tailoring, casualwear and accessories for the ICEBERG JEANS life.
“I’ve always wanted to bring back ICEBERG JEANS with a new direction.
The label has such special energy, and, like everything at ICEBERG, it’s always about looking positively to the future.
These are all pieces that I love, for people to love and make part of their lives,” says James Long, creative director of ICEBERG.
The new ICEBERG JEANS signature is set immediately with its Fall 2025 collection, the perfect mix of pieces for forward-thinking everyday life.
It's an invitation to self-expression through contrast, bold use of color, and distinctive cuts.
Among the iconic pieces, the standout items are the padded jackets in vibrant red or blue, paired with striped cotton shirts and your new favorite pair of jeans—whether it's an oversized style or a raw-hem miniskirt.
Archival hand-drawn tulip prints from the ‘90s era of ICEBERG JEANS have been refreshed and revived, either as a small dot-like print on blouses and dresses, or a vivid splashy print on slip-dresses, tiered assymetric skirts and shirts.
There are also grungy plaids everywhere, from shirts and miniskirts to zip-up jackets and coats.
Of course, denim central to ICEBERG JEANS. This season’s cuts are roomy and low-rise, like you’ve been in love with them for years.
Design details reference iconic ICEBERG JEANS moments, like denim-on-denim patchworking, or diamante decoration. The brand new ICEBERG JEANS logo, combining an “i” and “j”, will always be the hero detail, stitched on back pockets, and stamped on rivets and zips.
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ICEBERG JEANS made its debut in 1986, emerging as a bold and proud brand that brought Italian design, with its mix of fun and fit, to the world.
Its success was fueled by word of mouth, thanks to campaigns that became true icons of pop culture, featuring figures like Lil' Kim and Paris Hilton.
Today, it is precisely the positive essence of this tradition, with a forward-looking vision, that is being reborn in ICEBERG JEANS.
