The times they are a-changin’

The idea came easily to Giuliana Marchini Gerani, one of those rare women with a real flair for business (or “breaking out on one’s own”), in addition to the indomitable ability necessary for fulfilling one’s dreams. As for Giuliana’s dreams, they were born on a knitting machine and later kept very much alive in the Gilmar fashion company that she created with her husband Silvano Gerani.

A collection of pullovers designed and developed with Jean Charles de Castelbajac, major budding talent discovered at a fashion school in Paris, lay the early basis for meeting the Iceberg challenge. Giuliana fell in love with his sketches, perceived the inherent potential for pursuing a unique and in some ways irreverent creative path. She invited Castelbajac to work with her and together they embarked on a road that would one day change Italy, so becoming pioneers of the golden age of Italian luxury ready-to-wear.