The Iceberg style
In 1985 Gilmar built a space-age production plant in a new location, the town in San Giovanni Marignano.
Between cutting and sewing rooms, style offices and storehouses, people would spend many hours of the day there, so the structural design had to foster a warm and inviting environment, result in a comfortable workplace. During this same period, Patrizia and Paolo became part of the team: namely, a total of 500 employees with an average age of 36.
Taking a big step to enhance the Iceberg brand, Paolo moved to Milan in 1995 and began showing the collections on the runway. Today, in the dual role of Gilmar Group CEO and Iceberg Creative Director, he ensures that the brand’s fashion content evolves quietly all while maintaining a distinctive American Pop Art slant. Paolo is in fact a passionate collector of the genre, an aficionado of this revolutionary and ever rewarding movement.