A revolution as to aesthetic, codes and direction. It’s a return to the brand’s roots, with a strong innovative and icononclastic spirit, no sense of nostalgia. The new spring/summer 2014 Iceberg women’s collection designed by Alexis Martial signals the beginning of a profound change.
Right from the start, the principle of the uniform so dear to Iceberg takes hold. Merging with a Manga aesthetic, it sparks the idea of a boy scout journeying toward Harajuku, Japan. These two universes are clearly highlighted by the use of the color white, which plays a central role in this theme where quasi-couture structures are always fresh and fun.
Inspired by Japanese pop culture, the brand name shows up in pictographic lettering along with the abstract design of an iceberg. In form of embroidered patch or holographic reflector, it appears as if a signature on a variety of items, so creating a leitmotif cutting across the whole collection. For example, on a baggy streetwear type sweat: other element marking the brand’s archives, though now in the freshest of styles thanks to innovative materials. Leather and neoprene closely coupled with fine muslin turn the latter into a wonderfully edgy basic.
An ultra sheer nylon knit fabric, product of a special textile process, covers print or embroidered dresses to create the impression of an iridescent jellyfish.
Lastly, there are clothes more in the way of couture with streetwear accents. Funky volumes. Miniskirts draping on hips. Impalpable silk muslin dresses with iridescent rhodoid bands and – on top – black knit gilets or aprons evoking a factory or workshop context.
Accessories reinforce the distinctly contemporary Nipponic feel of the collection, as in ankle boots and open-toe sandals with soft rubber sole. Plexiglas studs, jewel-buttons add a luxurious touch to this playful work garb. Even collars come complete with a precious lacquer metal piece that mimics the classic boy-scout neckerchief.