Iceberg presents ‘Breaking the Ice – Iceberg by Yi Zhou’
“Breaking the Ice – Iceberg by Yi Zhou" is a capsule collection from Young Chinese artist Yi Zhou releasing in December 2013. Breaking the Ice is an articulated 360°project including men'swear, women'swear, accessories, and window displays in all Iceberg stores worldwide.
Deliberately unfinished, half raw 3D animals, created specifically for the collection, are juxtaposed on unfinished landscapes and suns. With this new approach to 3D, hybrid animals and landscapes and characters are born.
Mixing 2D and 3D, Yi Zhou conceived the collection by painting on sweaters, hoodies, shirts and skirts, applying the same passion and innovation with which she applies special effects to her animations and films. Together with Iceberg team, Yi Zhou has created a fictional cartoon character about her self: repeated, distorted and abstract, she has morphed herself into the strings of cottonsweaters and T-shirts.
Conceived for explorers, music festival attendees and nature lovers, the collection is a perfect wardrobe for wanderlust.
"Breaking the Ice – Iceberg by Yi Zhou” capsule collection will be available at Iceberg stores worldwide starting December2013.