Iceberg
The name enfolds the project, one promptly referring to an international vision, beyond borders. Powerful it is, as would prove the product, ever amazing and versatile. A name – Iceberg – pronounc...
The times they are a-changin’
The idea came easily to Giuliana Marchini Gerani, one of those rare women with a real flair for business (or “breaking out on one’s own”), in addition to the indomitable ability necessary for fu...
Advertising or real life?
A remarkable project requires a remarkable ad campaign. But how much brainstorming exactly is needed to come up with a gallery of brand ambassadors that includes Andy Warhol, Carla Fracci, Vivienne We...
The art of communication
The more the brand grew the greater the demand became for a form of communication that could cross borders, spark the curiosity and interest of an uncommon audience.Silvano Gerani, a big Formula One f...
The Iceberg style
In 1985 Gilmar built a space-age production plant in a new location, the town in San Giovanni Marignano. Between cutting and sewing rooms, style offices and storehouses, people would spend many hours ...
Behind the Scene Iceberg Woman S/S 2013 Campaign
Spring/Summer 2013 Woman’s Collection Campaign Photo by: Willy Vanderperre Model: Edita Vilkeviciute Location: Paris...